Work Experience
- Led end-to-end design for a $200M initiative, focused on increasing user engagement and visibility of card-related benefits.
- Drove cross-functional collaboration across legal, development, data, and program management teams. Presented in large meetings and design reviews to align stakeholders.
- Created accessible legal documentation and screen reader friendly annotations to support compliance and inclusive design.
- Drove a 251% increase in transaction volume by leading a full vertical rollout.
- Cut dispute rates by 50% and reduced monthly dispute costs by 92% by optimizing transaction workflows, leveraging data and research to inform design decisions.
- Unified in-app payment experience for 1 party and 3 party models.
- Partnered with engineering and product to execute a full app rewrite.
- Increased card activation rate by 25% and reduced customer acquisition costs by 70% by defining and implementing strategies with product.
- Ensured consistency across platforms by collaborating with the design systems designer and improving hand-offs between design and engineering.
- Conducted user interviews and iterated based on feedback.
- Led product discussions and captured requirements across various industries.
- Developed UX/UI strategies and design systems.
- Created and maintained master assemblies, user flows, wireframes, and prototypes.
- Adapted to different product stages and methodologies by collaborating with multiple development teams.
- Reduced lead acquisition costs by 83%, saving $50,000 annually through a targeted web interface redesign.
- Collaborated with the CEO on investor pitch decks for clarity and impact.
- Responsible for the visual language and overall brand consistency of the company.
- Generated 110% of the week's target revenue in 24 hours by completing an emergency project for a top client, securing additional business.
- Led multiple projects simultaneously in a fast-paced environment.
- Managed over 30 clients via on-site meetings, phone calls, and emails through cross-team collaboration with sales, production, and install teams.